AHRA Northeast Group Broadens Reach with Webinar


By Daniel DiPaola MS, RT(R), CRA

August 2013—In keeping with a mandate to provide education, best practices and opportunities for networking, the AHRA Northeast Group hosted its first webinar on June 20. The topic of the free webinar was “2013 Imaging Market Landscape.” This highly informative presentation was hosted by Robin Emily Brand, Senior Consultant at The Advisory Board Company.

The Advisory Board Company is a global research, technology, and consulting firm partnering with 165,000+ leaders in 4,100+ organizations across healthcare and higher education.

Among the topics discussed by Ms. Brand were: factors affecting imaging volume and growth, a review of the Affordable Care Act, maximizing quality and efficiency while reducing costs due to unnecessary imaging, awareness of “low value imaging”, mastering the pre-authorization process, low cost imaging, and much more. The webinar lasted one hour and included questions submitted by the attendees.

According to AHRA Northeast Group board member Ernesto Cerdena, “Efficiency and effectiveness were decisive factors in moving our group to host a webinar.” A quick check of the registrant list demonstrates a nationwide demographic stretching from Vermont to WashingtonState.

“We were really looking to increase our visibility and draw attention to important issues for radiology managers,” says Gene Bernieri, Administrator of Diagnostic Imaging at Orange Regional Medical Center.

Determined not to rest on its laurels, the AHRA Northeast Group plans on using the experience gained from this venture to increase attendance for future web-based events.

Kudos to AHRA Northeast Group organizers Ernesto Cerdena, Gene Bernieri, Viviana Ruscitto, Marjory Vidulich-Savino, Lori Ann Burns, Jillian Nanof, Rhonda Makoske, and Daniel DiPaola.

More information about The Advisory Board Company can be found at the following link: http://www.advisory.com/Default.aspx


Daniel DiPaola MS ,RT(R), CRA is the chief technologist at Nyack Hospital in Nyack, NY. He can be reached at ddipaola1@gmail.com.

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