Be Part of an Engaged Membership!


By Roland Rhynus, CRA, FAHRA

April 2011–Greetings from one of the newest hospitals in America: Loma Linda University Medical Center – Murrieta!

I’d like to update you on four topics in this issue, all of which provide opportunities for you to participate and get involved in your organization: the upcoming Spring Conference, our annual member giving appeal, the membership development task force, and the 2011 Annual Meeting.

Gina Winters and the Spring Conference Design Team have worked diligently to prepare an exceptional meeting in Boston from April 19-21. You should have received numerous communications like this one, where we briefly outline all the advantages of attending. There’s still time to register, and rooms are available should you be able to make last minute plans to join in on the education and fun. We want to thank Gina and her team, as well as our commercial partner Siemens Healthcare for their financial support, which keeps AHRA costs in check. The board will be meeting during the Spring Conference, and on Tuesday, April 19, there will be a CRA Exam Workshop. Lots of reasons to participate, so please join in.

AHRA Education Foundation board member Ernie Cerdenia is leading this year’s annual member giving appeal. It’s a big job and we want to show our appreciation by engaging and supporting this regular event. Our goal is to enhance our percentage of members regularly supporting the Education Foundation. When we have an engaged membership (our target is a very doable 20%), our commercial partners are more interested in providing their support to our growth. So please be on alert for that annual call from his team. Should they miss you, please be proactive and send in your annual support. Easy to do: just click here to donate online. Special thanks to Ernie and his team for corralling this important support.

An important component of our financial success is membership dues revenue. As an association, we continually seek avenues to increase membership. This quarter we have implemented a membership development task force to design and develop new ways to increase our presence in the industry and to grow our association’s membership. We’d appreciate any input you may have and we’ll keep you posted as this progresses.

Last, but certainly not least, I want to express our combined appreciation to Bill Algee and his Annual Meeting Design Team for their excellent work on our meeting in Dallas this August. He’s inviting all of us to grab our cowboy hats and boots and head to the Gaylord Texan in Grapevine, TX for another fantastic AHRA Annual Meeting & Exposition. This year we have a couple of new twists for you based on member feedback. First, we’ll be partnering with the RBMA. Alicia Vasquez, RBMA president and long time AHRA member, and her executive board have been working in conjunction with our team seeking synergy between the two associations. One outcome is to use the RBMA expertise on practice management to provide a new educational track at the annual meeting. We’re looking forward to learning from our experienced colleagues and will appreciate your feedback following the meeting. Also, you’ll notice as you review the program communications that the meeting will finish one day earlier than in years past. However, we are maintaining the number of CE opportunities by beginning the formal program earlier on Sunday. This will provide an additional day that week for you to get back to your office and catch up. We appreciate the creative thinking that many of you provided on finding a way to increase our efficiency.

Thanks, and looking forward to seeing many of you shortly in Boston at the Spring Conference!


Roland Rhynus, CRA, FAHRA is President of the 2010-2011 AHRA Board of Directors. He lives in Loma Linda, CA and can be reached at rrhynus@llu.edu.

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