March of Time and International Growth


By Roland Rhynus, CRA, FAHRA

March 2011–Doesn’t it seem that the constant march of time has transitioned into a double time march? The Golden Globes, Grammys, and Oscars are over for 2011 already! And as you read this, the European Congress of Radiology (ECR) is in full swing. Hard to believe red roses and hearts are giving way to green beer in short order. Let’s hope our teams do practice moderation in all things on that day!

I suspect that we all are feeling the pressure to complete projects in record time. Technology is supposed to help, and certainly our smart phones and iPads are nice additions to our tool set (most of the time). Some say that, to increase efficiency, we need more “away time” and being constantly connected via these devices may not help with that. So while seeking some personal away time, I recently scanned an interesting article from the Harvard Business Review: “Be a Better Manager: Live Abroad.” The article supports the concept that people who have international experience or identify with more than one nationality are better problem solvers and display more creativity. The study found that people with international experience are more likely to create new businesses and products and are more likely to be promoted. One of the specific studies cited in the article indicated that those managers who had incorporated two cultures into their personal identities (such people are called biculturals) scored higher than monoculturals in their ability to see and integrate multiple perspectives on different issues – what psychologists call “integrative complexity.” This keen ability led to better job performance and therefore promotions.

I thought that was all well and good, and it seemed to make sense, but how does this impact our daily radiology administrative tasks? Good question. Deb Murphy, AHRA’s Publications Director, has the daunting task of helping us all keep current with the flood of industry information. We all rely on her and her leadership of the Editorial Review Board (ERB) to review all the daily data and bring the best of the best to us through AHRA’s publications. Perhaps Deb read the same HBR article, as she has already been communicating with her peers in Europe to determine ways that our AHRA can collaborate with various European publications in an effort to possibly improve our “integrative complexity”? As this is right in line with one of this year’s three focus issues—growing our membership (along with our heritage and the Education Foundation), I’m excited to share the news that Deb has been talking to the managing editor at IMAGING Management, a European based imaging management publication, since last year about ways we can work together and share knowledge. Regulations and aspects of the healthcare systems, of course, are very different in the US and Europe, but we do have content that fits within our shared challenges of working practices and topical management issues in areas such as breast imaging, radiation dose guidelines, approaches to ensuring the safe and reasonable use of CT, etc. Deb has sent some recent Radiology Management articles to the IMAGING Management editor that fit within this scope, and she is now figuring out where and how she wants to use them in 2011. It will give the journal and AHRA significant exposure to a European readership/circulation of about 13,000. And Deb has also requested some of their content to publish in RM to give our readers some international perspective.

Thanks Deb, you have a big job and we all appreciate your efforts!

As we wrap up the first quarter of the year, I want to thank all of you who have submitted your annual Education Foundation contribution. With a higher percentage of members contributing to our own foundation, our commercial partners realize that we have an engaged membership and therefore strengthen their partnership with us, allowing the association to improve member services and keep meeting registrations more affordable. If you have yet to contribute, it’s easy: just click here.  For more EF news, check out Maureen Firth’s article this month.

Keep thinking outside the box, and to Denys Wynn and all our southern hemisphere members, hope your summer is winding down nicely and that you are ready for fall.

Best,
Roland


Roland Rhynus, CRA, FAHRA is President of the 2010-2011 AHRA Board of Directors. He lives in Loma Linda, CA and can be reached at rrhynus@llu.edu.

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